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Red Bull Music Academy is at the forefront of highlighting  and growing developing artists.  So when we brought them our idea for Canadian Music Week 2012, artist showcases as curated & hosted by Canada’s top artists, everyone knew it was a perfect fit.

The concept was simple: Canada’s top acts - Shad, Junior Boys and Brendan Canning of Broken Social Scene - each curating, hosting and DJing their own CMW showcase.  Each artist picked a handful of their favourite emerging acts, spanning the genres of hip hop, indie rock, and electronic, to perform each night.  Performers included ALX, The Balconies, Teenage Kicks , Kids & Explosions,  the Slakadeliqs, Air Bird, and many many more.

The venue was jammed each night, and the media was abuzz with such an interesting new take on the standard music showcase format.

here’s a little clip of what went down:


YLMC services:

Creative event conception

Talent curation & booking


Media relations


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