Scion is not simply a car. ┬áIt’s a vehicle for self-expression.
Having quickly established itself as one of the world’s most forward-thinking, creative brands, it’s no accident that Toyota Scion and Young Lions Music Club have teamed up on many o’ ditties.
Scion is a contributing partner to two ongoing Young Lions Music Club event series:
Young Lions and Scion’s friendship has resulted in 1 mil+ impressions for the brand, and brand alignment with some of Canada’s top artists, including Tokyo Police Club, Broken Social Scene, Fucked Up, Born Ruffians, Hollerado, and plenty of others.